WhatsApp Esequiel A. Milazzo · Digital products for SMBs
Software built around how your company works.
Get your operations off spreadsheets and WhatsApp threads, in weeks.
Mechanical engineer · MBA in Business Management Engineering (UNR)
Not the other way around.
The problem
SMBs run on spreadsheets and WhatsApp.
Argentine SMBs. Sources: AO Consulting (2026) and the nadIA survey.
And off-the-shelf software doesn't fit.
What I do
I design and build digital tools for SMBs.
Management apps, automations and websites. I start from how your team works today — their spreadsheets, their words.
Product and business judgment
11+ years at an industrial technology company, from mechanical design to leading product, marketing and business development: I understand the operation before I design a screen.
Speed with method
AI speeds things up; engineering makes it reliable: automated tests, documented decisions and a review of every delivery. One module in 12 days with ~800 test cases; 11 years of spreadsheets migrated to the cent.
Built to fit
We start from your real spreadsheet, not a packaged product. Scope is defined with you, around what your operation needs. Your data and user documentation always stay in your hands.
Work
Five cases, by scale.
Case 01 · Agricultural technology
CRM Plantium
A custom CRM, on desktop and mobile, that runs the sale end to end and shows each person only what's theirs, based on their place in the network.
Case 02 · In-house product
Neta
An installable app: you type or dictate an expense, AI suggests the details and the person confirms.
Case 03 · Agricultural transport
Transporte OMA
An installable app logs every refuel with a photo of the flow meter, even offline, and checks on its own that the pump reading adds up.
Case 04 · Industrial engineering
Pampean
A five-page website that walks through each job step by step, from cutting the sheet metal to the finished equipment, without naming clients.
Case 05 · For Nexha Consultora
Delivery control
A clickable prototype: drivers log each payment on their phone and the office reconciles the cash, in the same shape as their paper sheet.
automated tests across CRM Plantium, Neta and Transporte OMA.
How I work
From how you work to a system in use.
- 01
Operations X-ray
I look at how your team works today — their spreadsheets, their words. You get a process map, prioritized pain points and a closed scope.
- 02
First screens
You see clickable screens from the start, so you can decide before investing in the rest.
- 03
MVP in use
A first version running with your team, on the timeline the scope sets. I work with state-of-the-art AI tools: I design, decide, review and take responsibility for every delivery, backed by automated tests.
- 04
Handover and evolution
Delivered with user documentation; your data is always yours. 60-day warranty and optional support.
Services
What I build.
Custom management apps
The system that organizes your operations, built around how your team works. Includes moving your spreadsheets into the system, migrated and verified.
AI automation
The repetitive tasks that live in spreadsheets and messages today (orders, quotes, reports, receipts), handled automatically, with their time savings measured.
Business websites
A clear, fast website with WhatsApp that explains what you do and tracks every inquiry.
To get started, an Operations X-ray or a clickable prototype. Then, optional support. Once discovery is done, we shape the scope and the proposal together, around what you need.
Commitments
What you can expect.
Screens before you invest
You see your system, clickable, before committing to the rest.
An MVP in real use
A first version running with your team, on the timeline set by the scope agreed in the X-ray.
A tailored proposal
Scope is defined after discovery, around what your operation needs: you know what you get at each stage.
Your data, always yours
What you load into the system and the user documentation stay in your hands.
60- and 30-day warranty
At no cost: 60 days on the MVP and 30 on all other deliverables.
Optional support
If you want, I keep supporting the system as it evolves, sized to what you need.
FAQ
Common questions.
How much does it cost?
It depends on what your operation needs. We shape the scope and the proposal together after discovery: you know what you get at each stage.
Where do we start?
With an Operations X-ray or a clickable prototype. The X-ray gives you a process map, prioritized pain points and a closed scope.
Do I see anything before investing?
Yes: clickable screens from the start, so you can decide before investing in the rest.
How do you use AI?
AI speeds things up; engineering makes it reliable: automated tests, documented decisions and a review of every delivery. I design, decide, review and take responsibility for every delivery.
What happens to my data?
What you load into the system and the user documentation stay in your hands.
And after handover?
A no-cost warranty: 60 days on the MVP and 30 on all other deliverables. After that, optional support if you want it.
Next step
Tell me how your company works.
The first step is an Operations X-ray: a process map, prioritized pain points and a closed scope.
Software comes second.
