Case 04 · Industrial engineering
Pampean
From a site with certificate problems to a complete website, in one day.
The case
A website that shows the work.
Context
Pampean, an industrial engineering firm in Santa Fe, Argentina.
Problem
The previous website had certificate problems and showed nothing of their work.
Solution
A five-page website that walks through each job step by step, from cutting the sheet metal to the finished equipment, without naming clients.
Result
Scope and quality
A website that doesn't go down or charge fees.
Jobs step by step
Each job as a fabrication sequence, with their own photos.
WhatsApp on every page
With a pre-filled message: inquiries arrive already sorted.
Backup contact form
With anti-bot protection, no server or database.
Cookieless analytics
Which page brings inquiries, with no consent banner.
Static site
No content manager, no fees.
Unified brand
Vectorized logo and a design system.
Emergency landing page
Back online without touching email.
Quality
AA contrast on all text.
At least 5.70:1; 44 of 44 images with alt text.
Pixel-by-pixel comparison.
8 errors caught against the design, plus 9 QA fixes.
No figure without backing.
The build won't publish an unconfirmed number.
How it was built
Design and code, the same day.
- 14 Sep Brand and design system
- 14 Sep 18 designs, at 1,440 and 390 px
- 14 Sep Code in 7 commits
- 15 Sep Ready to launch
Walkthrough
From a WhatsApp link to an inquiry, in five steps.
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01 Arrives from WhatsAppWhat they do and the button, up top.
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02 CapabilitiesFive disciplines, one point of contact.
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03 A jobStep by step, with their own photos.
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04 ServicesEach discipline in detail.
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05 InquiryVia WhatsApp, in one tap.
Gallery
One page per customer question.
Next step
Tell me how your company works.
The first step is an Operations X-ray: a process map, prioritized pain points and a closed scope.
Software comes second.